Why use DK.Media for advertising?

If you are dealing with buying advertising for your company or organization there are reasons why you should consult with David Kettler Media (DK.M). Here are a just a few things to either think about and or ask yourself.

• The number one reason to work with DK.M? It is TIME. Not just the time you currently spend on managing your ad-spend but the time it takes to have it done right.

• With literally hundreds if not thousands of ways to advertise these days how do you know which or what to do. How much is enough or not enough. You now have DK.M.

• STOP getting SOLD your advertising. Start BUYING your media based on your needs.

• Did you know that the majority of advertising you see is placed by a media services firm like DK.M? Why should you not be represented too?

• Value: Are you buying value, really? How close to value are you? Do you really know how to measure and achieve more value in you traditional and digital advertising efforts?

• Are you buying a TV or a Radio station, or are you buying TV/radio as a medium within a market? You may not know the difference, its okay, just call DK.M.

• If you are buying a significant amount of advertising direct from stations (you are a white-whale) there is a world of media numbers and data out there that you probably don't really know about or how to harness, but now you do, with MPP. If you are buying their digital products, be very, very, very, careful; some good, a lot of bad.

• Did you know most of your sales reps are paid more for non-agency business and more for direct advertising they sell? Why do you think that is? Ever have one discourage you from using a buyer? Remember you are NOT responsible for how media companies pay their reps.

• If you can't really define what a rating-point is after you have read this sentence; it is time to back away and contact DK.M.

• How about these basic terms: CUME, TSL, AQH, Frequency, Reach, CPP, dynamic CPM, geo-conquering, geo-aware? OK, great! Do you have the know-how, tools, people, and experience to apply these terms and tons more?

• Do you know what the reach and frequency of your last buy was, do you know why that matters?

• Do you know how to efficiently facilitate competition for your ad-dollars in the media marketplace?

• There are good and poor media reps and it is a very tough job, but are you buying value to your needs or what your favorite (or least objectionable) media rep is selling you because you really just don't have time to deal with it all?

• Your rep's job is to sell you the least amount for the most amount and grow a relationship with you so you don't stray.

• Do you enjoy media reps calling clogging up your voicemail. Can you imagine much less of that happening?

• It is better to work with a plan based on your terms and goals versus having the media work their plan on you?

• Do you really know how much things should cost, really? What is a good CPP for the Grand Rapids/Kalamazoo/BattleCreek TV DMA, right now? How about the Lansing Radio MSA? How about Omaha or Toledo. Crickets? Call DK.M.

• Know the difference between local and interconnect cable? Know what is best for you and why?

• Would you rather have your budget stand alone in the media marketplace or be leveraged in with millions and millions of other media budget dollars. Want meaningful bonus, no-charge, low-charge, added weight, bonus boards and free rides, added-value, promotions? Yep, leverage matters!!! Join the party, call DK.M!

• For the first time in advertising we can at least begin to see where your opportunities lay in the marketplace. Do you get your digital advertising done on what is best for them first or are they getting in the way these opportunities?

• Ever notice that your digital ad-spend tends to go to things that the media outlet you are working with owns first - then you get the other stuff?

• Ever feel like you really don't know what you got and what you just paid for in that digital media bill? How much did they keep?!?! How much went to ads?

• Do you want transparent reporting to the penny or more non-transparency? We work to keep as many hands out of your ad-spend cookie-jar as possible.

• Does the reporting you currently get not really make sense to you? Could they be hiding something? Does your bill match what was promised and what is on your reporting you received?

• Does someone look through and audit every invoice you receive? If you don't you should. Nope, not kidding about that one. DK.M has a whole dept. that looks at hundreds of them every month. We have caught thousands upon thousands of dollars of mistakes.

• Would it be nice to have a statement and copies of all monthly invoices sent to you all together in one place?

• Ever find it difficult to know where you are at budget-wise. We know right where things are at for you, always.

• Would it be better to deal with someone who can help with all facets of all your media all from one source? Would that save time? Would that get better results?

• Need to execute multi-media buys in markets across the country?

A little raw and tongue-in-cheek here, but it is hard to get through to people on this subject. Can you tell we are media planners/buyers and not creative copy-writers? We do one thing... media.

There is a a reason we are the market leader, right here in Grand Rapids. There is a reason the areas top companies, and organizations trust and work with Media Place Partners. IS TIME TO TALK TO DK.M?