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Learnings, teachings and tips and tricks on media buying in West Michigan and beyond.

David Kettler David Kettler

Why use DK.Media for advertising?

If you are dealing with buying advertising for your company or organization there are reasons why you should consult with David Kettler.Media. Here are a just a few things to either think about and or ask yourself.

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David Kettler David Kettler

A Political Advertising year: what does it mean for you?

While the election is in early November, it's common for advertisers to avoid the political chaos and high rates leading up to the election, opting to place ads right after. However, this creates a surge in post election pent up demand and inventory issues in the weeks after the election, coinciding with the busy Thanksgiving/Black Friday and Christmas season.

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David Kettler David Kettler

Demystifying the Media Buying Process for West Michigan Businesses

Navigating the landscape of traditional advertising can seem like deciphering a foreign language for many businesses in West Michigan. For companies considering dipping their toes into the world of traditional ads, understanding the process and the terms associated is crucial to maximizing your advertising efforts and investment. This blog post aims to shed light on the traditional media buying process, breaking down the complex terminology into understandable segments that can guide you in making informed decisions.

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