Outside Resource: What is Digital or Online Media Buying?

BakeMorePies is a media buying agency based in Tampa, FL and we appreciate the information they shared about digital media buying HERE.

They shared, “When you see digital added to media buying, it refers only to digital channels such as Facebook ads and display advertising on commercial websites like The Balance. The goal of media buying is to identify and procure the appropriate ads space with the appropriate timing and context so reach your target audience and increase conversion rates. Your digital marketing team may also refer to these large-scale purchases as programmatic buying.”